Advertising effectiveness vs. efficiency: what is important?

Brands prioritising short-term wins over long-term brand-building could end up falling short of the competition

How to tackle marketing fraud

Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny

Is it time for the digital advertising industry to grow up?

Advertising billboards in new york city

Marketing chiefs suffering from channel fatigue are draining the digital swamp and demanding greater quality of advertising outlets

Why ‘direct to consumer’ brands are dominating in retail

Shopping on smartphone on Amazon

The growing trend of selling direct to the consumer has major implications for marketers and customers alike

Personalisation: don’t get too close because it’s creepy

The big screen at New York’s Times Square displaying live video of pedestrians as they walk by

There’s a fine line between skilful targeting of personalised ads and getting too close for comfort

Delving into dark social

The 'dark' side of social sharing explained

How digital is boosting the market research business

Digital market research

Big data surveys may be more lucrative in a flat market, but high-end qualitative research remains important to the industry

Can business keep up with “The Now Economy”?

The now economy

Constant demands of an always-on economy mean businesses must transform to meet the growing expectations of consumers