From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector
Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?
Lead generation is essential for any sales organisation, but how can you do it successfully when leadership doesn't understand what a "lead" really is?
Delivering great customer experience in B2B markets has never been simple… and has never been more important
Business money transfers have been slow to digitise and have fallen behind consumer payments
Business-to-business events are focusing on creating immersive environments with content that aims to engage all the senses
Easy-to-use e-commerce is transforming the business-to-business market just as it has revolutionised consumer retail
Two experts in customer experience consider the future for business-to-consumer and business-to-business companies in fast-changing times